The Experience Design group (or XDs) is a collective of experts drawn from different disciplines who come together to solve problems.
Disciplines represented include user experience design, psychology, service and product design, strategy, architecture, social media, software development, mobile design, video and film-making and teaching.
What we do is really straightforward: every few weeks we meet, we take a problem and we work together to make something – a tangible thing – that solves it.
What we make varies – it could be a single physical or digital prototype or object, or a whole sequence of linked objects, interactions, products and services – a whole experience.
While outputs might be different they all have one thing in common: they’re all driven by deep insight about who the end user is and what will make an emotional connection with them – what will create more meaning and happiness.
So that’s what we do – find and solve problems in order to create more meaning and more happiness. And we want to do this in a way that adds not takes away from us as people.
That’s also why the XDs is not for profit, and works to create social good.
See more here: http://www.experiencedesigngroup.org/
Alex Barclay - HAVAS WW