Problem
Young home makers visit IKEA for that one big shop, but rarely return for bits and bobs
Insight
Young designers are using platforms such as Instagram and Etsy to manifest their designs
Solution
Craft your own designs and 3D print them locally
How it Works
We believe that IKEA will become a software company in the future and empower the next generation of young designers to create their own personally designed products under the IKEA umbrella name.
It won a YES Award in November 2014 from JWT London
Problem
We tend to get stuck in a rut with the content we consume, and continue to watch the same sorts of things
Insight
Commuters feel the need to occupy themselves whilst they travel
Solution
Short films for short journeys
How it works
Each month, a film will be selected and broadcast on Film 4 based on the amount of votes it receives. These 12 winners will be entered into the Film 4 Short Film Festival where one lucky winner will receive funding for their next film in partnership with Film4 productions.
Problem
CV's aren't a true representative of ability or determination. Some of the best people for the job aren't necessarily the most qualified
Insight
The up and coming generation are socially adept and create content daily on multiple channels
Solution
Grads complete online challenges set by brands (that generate content) to get jobs
How it Works
We partnered with Metro, a newspaper that depends on brands for advertising and created The Grad Race. Together we ask grads to fulfil challenges set by brands using video to tell their story.
Problem
There are plenty of historical symbols (statues, buildings, canals, etc.) that both tourists and locals wish they knew more about
Insight
People tend to Google things they want to know more about and this usually leads them straight to Wikipedia
Solution
Shazam for Culture
How?
By using iBeacons and allowing both governing bodies of our cities to use them and others, like graffiti artists, to put themselves on the map.
Note: All spots have audio versions, that way people can explorer whilst listening.
Problem
Young people are disengaged with politics; 40% didn't vote in the last election.
Insight
They don't know what politicians stand for.
Solution
So we created 'Match.com for Politics'
Why?
It's time to reinvent the political process.
Democracy does exist online. Audience participation means it's transparent and accountable.
Problem
I can't control what my kids are doing when I am not at home
Insight
Kids love a good game
Solution
Virgin Geniuses. An educational lock on parents devices (i.e. iPad, iPhone, TV) that when touched, redirects them to an educational game kids have to play to unlock an hour of entertainment either on TV or Online
Problem
Wtf do I wear tonight? tomorrow? for my date? for halloween?
Insight
Women use Whatsapp, Instagram, Facebook, Skype and Snapchat to ask their friends what on earth to wear out
Solution
Tinder for Fashion, ASOS What to Wear
How it Works
Mix and match between the ASOS wardrobe and your own clothes. Ask your friends and the ASOS community what looks best, and get instant feedback about what to wear and purchase.
The more users help each other, the more they receive help from others. If you suggest an outfit option that is bought, you earn credits that go towards your next purchase.
Problem
When people buy and sell things online, it's hard for them to tell whether the people they're trading with are legit
Insight
Due to rising costs, people are moving off EBAY and onto Instagram and Facebook to sell and buy their stuff as well as determine the legitamacy of the people they're trading with
Solution
Trade with the Parcelforce